“Design is not what it looks like, but how it works”
Design thinking is often understood as an alternative to Innovation, which is not true at all. There are certain myths about Design thinking that I’d like to bust here before I give you an example of how you can implement Design Thinking in your life:
- Design Thinking is not only used for creating new products but also can be used for services, processes and almost everything that you work with on a daily basis
- Design thinking doesn’t produce faster results. It is a process that takes time and we need to have patience when we implement Design Thinking
- There are 5 steps in Design Thinking – Empathize, Define, Ideate, Prototype & Test, however it’s not really a step by step process. It’s more of a spiral bound process wherein depending on the problem statement you can begin from any step and go back to any step that can give you the right solution.
- Design thinking is not only for designer’s but for anyone with a designer’s mindset. Think of this, you have purchased a plot for building your house and have asked the architect to design your house. Will you just design the washroom and drawing room first, check it out for 1 year and then build the other pieces of the house? Sounds ridiculous right… You’d want the entire plan and then build the entire house for you to enter. That’s exactly how a designer thinks. How do you want to design your life and based on that you determine what to do and what not to do?
- Design Thinking is not a tool or isn’t magic, it’s a method that will take time to give results. Many corporate clients of mine have told me we know DT and we don’t want that “Training” because it’s not useful. The problem is, many people in the market use DT in the wrong way and create a wrong perception about this beautiful methodology which lead the clients to believe that this doesn’t work.
Here’s an example of how you can implement Design Thinking in your life. Let’ say you want to design your individual career graph. You may be in college or working for corporates wanting to start on your own. There are many “Consultants” who will give you advice, which they of course have never followed themselves, but feel that they must give you advice for your betterment. You follow that advice and it may/may not work for you, which make you stereotype all the people who give advice. So, here’s 1 way in which you can go about using DT for designing your journey
- The first question you ask yourself is not what you want to do, but how would you want people to know you? What are your core values? What’s your value proposition? This is where you conduct Empathy interviews with yourself and ask Leading questions to determine how you would like to be known? Let’s say, you want to become an influencer
- The second step is to define/refine the problem. The problem statement cannot be How can I become an Influencer but there are many aspects that you look at which is what are the various aspects of an Influencer – Knowledge of Subjects, Expertise Area, Network, Understanding of your market segment, target audience and a lot more. So, you got to start slowly by going step by step and creating multiple problem statements – For e.g. How might I leverage my existing network to increase my influence? Or How might I strengthen my area of expertise to create a niche that differentiates me from others? Etc. These can be sub statements to your overall problem statement, i.e. “How might I add value to my followers’ knowledge by becoming an influencer?” There can be various other statement’s which will depend on your value proposition. Do not limit yourself to only these, but for the sake of this example let’s go to the next step
- Step 3 is to use different brainstorming tools and come up with ideas for all the sub questions/sub problem statements and then add all those up. You’ll realize that you’ll have so many options to choose from which you wouldn’t have had if you stuck to the umbrella statement of yours. You can continue to explore options and not get restricted by just a few ideas that are on the top of your mind
- The next step is to create a prototype. I’m sure you’re wondering, Bruhad Prototypes are for products not for services, and this is where you have to change the way you think. Prototype’s are not restricted to just products, but you can also create service blueprints that define your journey. I use various tools with my clients to make them understand instant, mid-term and long-term application to help them devise a sustainable business model
- Once you have a service proto ready, test it out with a sample target audience to see what reaction you get. Deep dive into the insights and not only the reactions to get an idea of whether you’re able to see the light at the end of the tunnel. If you see the results are in your favor, go ahead, pilot it and design your journey map
While I work with individual start-ups, Students, Professionals, SME’s and corporate houses to help them implement design thinking, what is your understanding of DT? Do you feel you have a problem that needs to be solved and if you have that question in mind about what should I do to make my future exciting? Get in touch with me to know more about designing your journey using Design Thinking. Be it career journeys, or personal lifestyle, or corporate problem solving, disruptive innovation or anything that’s troubling you, Design Thinking can help you. Remember “Design is a logical dream that will come true. It’s not a Luxury, it’s a Discipline”